Case Studies

 

Media Tour to create awareness of ExecuJet Facilities in the Middle East
Backgound: ExecuJet provides passengers and the aviation industry with a diverse range of FBO and aircraft maintenance services, including specialised and tailored services to accommodate VIP, diplomatic and crisis flights.

Challenge: Though the company was well known in the industry, ExecuJet was mainly known for private jet services and the company felt the need to raise awareness about all the services that it provides from its facility in Dubai.

PR Tactics: The Agency arranged for a media tour of ExecuJet's facilities to give media a first-hand experience of the entire operations of ExecuJet

Results: Over 15 media including trade publications, newspapers and TV attended the event.
Even though the event was arranged as a relationship building and awareness exercise, the presentations and interactions with the senior management team helped to generate feature stories and acted as a build up to ExecuJet's participation in MEBA and other aviation industry shows in the region.
Publications such as Gulf News, Khaleej Times, Al Bayan, Al Roya and Aviation Business covered the event extensively generating more than USD 100,000 worth of coverage.

 

 

IrisPR Dubai, UAE Public Relations