Case Studies

Launch of first Paladion Network security report for Middle East
Backgound: Paladion, though working with some of the largest companies in the Middle East, never did any sustained PR in the region and wished to step up their efforts through PR for the launch of their annual report on network security that had special focus on the Middle East.

Challenge: Lack of awareness among media about Paladion

PR Tactics: Created awareness among media of Paladion prior to the launch through one to one briefings to media on the company and its services. Pre-event opinion stories in network security magazines.
Invited key media to a press briefing which highlighted specific concerns for the Middle East in terms of network security.
Post event, a press release was issued on Paladion's work with Etisalat, the region's largest telecom operator with a joint statement by both companies.
Company's case studies were shared with key technology media .

Results: The company and its report were covered on Dubai One TV, Dubai Eye Radio, Gulf News, Computer News, Al bayan, Al Khaleej, Emarat Al Youm etc generating USD 700, 000 worth of coverage.
The findings of the release was also shared with online media, bloggers and tweeple generating viral awareness among technology enthusiast.

 

IrisPR Dubai, UAE Public Relations