Case Studies

Creating awareness for Belhasa Projects.
Backgound: Belhasa Projects is a company with more than 30 years of history in the UAE with diverse interests from designing outdoor landscapes of all shapes and sizes (Residential), building the world’s largest aquarium (Commercial), to providing support and expertise to some of Dubai’s largest construction projects (Infrastructure).

Challenge: The company never followed a sustained PR programme and felt it needed to move with the changing times and become more pro-active in media relations. Being a diversified company, it was required to highlight the company’s various divisions

PR Tactics: We recommended a thought leadership oriented PR programme to create awareness about the company’s various divisions and business leadership.

Results: The programme has helped to generate greater media interest in the company with cover stories in Facilities Management magazine, Gulf Construction, H2O; news on new projects in Al Bayan, Al Khaleej, Gulf News, Qatar Tribune etc and CEO interviews with H2O magazine, Khaleej Times, The Peninsula, Gulf Construction etc.

We have highlighted the company’s employee initiatives, awards won, new projects and new markets and trade show participation. The feedback from the CEO has been one of increased interest from prospective clients, employee pride, greater awareness in other markets and recognition from peers.

 

IrisPR Dubai, UAE Public Relations