Busy times for PR agencies in Dubai

Post Ramadan is a busy period for Dubai PR agencies. We had a hectic but enjoyable time in the last couple of weeks working on some amazing events. Highlight of the month was supporting our clients Panasonic and Epson at GITEX Technology Week, the region’s premier event for the ICT sector..... Read more...

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Role of PR agencies in helping small businesses

Small businesses contribute significantly to the economy and it is not uncommon to hear of new businesses opening up in Dubai every other day. PR agencies in Dubai play a great role in helping small businesses tell their story to their audience and share their vision with the world. Those SMEs that take their communication seriously build a strong foundation to grow..... Read more...

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Trade Shows as a PR Tool

Being a Dubai based PR agency, we often get enquiries from companies wishing to make the most out of their participation in various trade events in Dubai. Trade shows are a busy time for Dubai PR agencies and journalists, be it Arabian Travel Market, Arab Health, Big 5, Dubai Derma,Dubai Air Show and the others in between . So how to leverage your company’s participation in trade shows to create maximum PR impact?.... Read more...

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PR Agencies in Dubai

The growth of the PR industry in Dubai in the last ten years has been very strong with numerous new agencies being established every quarter by enthusiastic Public Relations professionals. Some establish roots while others close shop as their owners, mostly expatriates, relocate to greener pastures. .... Read more...

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Building Your Relationship with Your Suppliers

The way you communicate with your suppliers and external agencies like Advertising and PR agencies, tell a lot about your company and its values. Every company should have a strategy and training programme in place to ensure communication with their suppliers is at all times respectful. All conflicts should be resolved without resorting to personal accusations and rude behaviour. PR is not just about getting coverage in the media, it also extends to your relationships with everyone who comes in contact with your brand. Your employees should not think that because they oversee the contractual terms with suppliers, they are in the dominant position and can exploit it with unreasonable demands and rude behavior..... Read more...

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PR Services in Dubai

The PR industry in Dubai and the region has a lot more supplementary services available than was the case ten years ago. There are media list services you can subscribe to, there are even editorial opportunities services that have been recently launched. These services are very useful for the region’s SME companies who would like to keep their PR activities in-house before they can afford to hire a PR agency. Though it is more advisable to hire an agency, with services like these and a bit of training, SMEs can test the water before taking the plunge..... Read more...

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Perspectives on a city’s crisis preparedness

How does an international city keep its head over water if a PR crisis strikes that affects its reputation? A thought that crossed our mind as Dubai was in the international spotlight over whether a certain lady on her business trip to Dubai was unfairly sentenced over her claim of what went wrong during an evening of drunken booze. .... Read more...

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An Intern’s Perspective of Working in an Agency

Here is what our intern Swaleha Calafato has to say about working in a PR agency in Dubai:.... Read more...

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Localisation in social media

Localisation is incredibly important when trying to engage your local clients through Facebook, twitter or any of the social media tools you use even though you are a global brand. One of our clients for whom we manage the Facebook page has seen a dramatic increase in the number of regional followers once we started translating Facebook posts to Arabic. There is more customer interaction and the number of comments and postings by fans have increased. One way to localise is to link your products and services to local events and make the postings more relevant and interesting. It is also important to be culturally sensitive. In a multicultural society like that of Dubai or other GCC cities it is also important to acknowledge the important events of various communities as there is a strong expatriate community here..... Read more...

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PR Impressions

It was interesting to talk to an ex-journalist other day who kept saying how he can never be a PR person because he does not have a slavish mentality! As a professional PR person with oodles of experience it was quite shocking to listen to his impression of PR people in the region as those who beg for coverage and manage to get coverage solely on the basis of ‘gifts’. He even spoke of PR professionals who charge clients per clip and that is his understanding of PR. It took me a while to explain to him that PR is not just about a clip, its about the messaging, the impression, the image; its not about the number of ‘hits’. It wasn’t so long ago that PR staff tracked the number of “clips” to show the client how successful their PR work was and it was the easiest metric to use to indicate success. But the Internet changed what clients now expect. If all you do today is count clips, maybe your job will get clipped..... Read more...

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