The era of influencer and celebrity marketing

As awareness and popularity of products and services are increasingly driven by social media, there is a renewed focus on endorsements from celebrities, advocates and influencers to make the marketing campaigns more endearing to consumers. But how effective are they?.... Read more...

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PR Positioning Strategies

If you thought PR was a cakewalk; think again. In Alice in Wonderland, when Alice asked the Cheshire Cat to help her find her way, it replied, “If you don’t care where you’re going, it does not make any difference which path you take”. The same applies for organizations engaging in PR without a pre-framed positioning strategy..... Read more...

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Significance and Benefits of Public Relations for Start-Ups

Aptly said by Edward Bernays, “Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance”.... Read more...

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Corporate scandal: PR approach

Corporate scandal, like the one Volkswagen has faced in the wake of fraudulent practices, is the worst nightmare that can strike a company as it affects its reputation, customer trust and devalues the brand. It is one of the worst nightmares a PR team or PR agency has to face..... Read more...

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When is it necessary to host a press conference?

Not every news announcement needs to be disseminated through a press conference. Especially in a busy city like Dubai, PR agencies have a tough time getting media to attend a press event when there are many events happening around town at the same time. So sometimes it becomes imperative to look at other means of reaching the media in a more effective manner. How does a company decide if it needs to opt for a press conference or not?.... Read more...

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A Picture’s worth: Usage of imagery in PR

гора_заглавие-1.... Read more...

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Busy times for PR agencies in Dubai

Post Ramadan is a busy period for Dubai PR agencies. We had a hectic but enjoyable time in the last couple of weeks working on some amazing events. Highlight of the month was supporting our clients Panasonic and Epson at GITEX Technology Week, the region’s premier event for the ICT sector..... Read more...

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Role of PR agencies in helping small businesses

Small businesses contribute significantly to the economy and it is not uncommon to hear of new businesses opening up in Dubai every other day. PR agencies in Dubai play a great role in helping small businesses tell their story to their audience and share their vision with the world. Those SMEs that take their communication seriously build a strong foundation to grow..... Read more...

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Trade Shows as a PR Tool

Being a Dubai based PR agency, we often get enquiries from companies wishing to make the most out of their participation in various trade events in Dubai. Trade shows are a busy time for Dubai PR agencies and journalists, be it Arabian Travel Market, Arab Health, Big 5, Dubai Derma,Dubai Air Show and the others in between . So how to leverage your company’s participation in trade shows to create maximum PR impact?.... Read more...

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PR Agencies in Dubai

The growth of the PR industry in Dubai in the last ten years has been very strong with numerous new agencies being established every quarter by enthusiastic Public Relations professionals. Some establish roots while others close shop as their owners, mostly expatriates, relocate to greener pastures. .... Read more...

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