Public relations skills

Sometimes you see an extrovert bubbly person joining your PR agency and you assume she/he is going to do well. And then you are surprised when things don’t go that well with the person.
The truth is there are certain traits that are required to be successful in PR.More than talking, you must be willing to listen to your clients, spend time to understand their business and have a great interest in current affairs. It is about building relationships with your clients, with the media and potential clients. The art of listening is the key to any relationship.
You must have a knack for networking with the right people and above all develop a gut feeling for the right communication approach in any situation!

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