Monthly Archives: August 2010

Future of Luxury Marketing

We were very happy when a friend sent us a link to ‘world’s top 10 most luxury brands 2010′. It was interesting to note who won the top slot and who were close to winning. Louis Vuitton is at the top which was great news for the LV fans amongst us but not so for the ones who have sworn eternal allegiance to Chanel!.... Read more...

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Media Habits of MENA Youth

AUB & Issam Fares Institute survey on the media habits of MENA youth found the participants highly adept at using new media. “They spent considerable time consuming new and traditional media, but much less time producing media content. This pilot study surveyed 2,744 university and high school students in Jordan, Lebanon, and the United Arab Emirates. It asked about their media consumption and production habits and about their attitudes towards certain media..... Read more...

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UNICEF appeals for $47.3 million to fund its relief operation in Pakistan – 1.4 million children affected by the flooding

UNICEF has appealed for $47.3 million to fund its relief operation for the millions hit by flooding in Pakistan, including an estimated 1.4 million children. Continue reading

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How to Make the Most Out of a Bad PR Story?

Giving a positive spin to a negative story Continue reading

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Ethics in Public Relations

Public relations professionals are often the conscience of a company. It’s not always a popular spot to be in, but it is our duty. It’s what we’re paid to do. And, as we sometimes confess to one another, it’s what we largely love most about our job.
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UAE Land Art Generator Initiative Recieves Support from Masdar

Masdar to sponsor the prize award for the first UAE Land Art Generator Initiative international competition.... Read more...

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Water Saving Car Wash Technique

Iris PR client Q2 was in news today for helping UAE to save a precious commodity-water that most people take for granted.

Average amount of water used during car wash:....

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