Monthly Archives: March 2011

What new skills should PR hopefuls have?

In the changing world of communications- thanks to social media- a pertinent question arises as to what are the qualifications to look for when hiring new PR practitioners. Recent studies show that there is an increasing emphasis on social media skills. This also extends to a broader understanding of marketing communications as social media is integrated into various functions including sales, customer service, marketing etc. Oodles of creativity, marketing, website designing and SEO experience are a plus point for prospective PR candidates, especially those who have a passion for digital PR..... Read more...

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