2018: Why digital marketing is important & beneficial?

Digital marketing enhances a company’s customer base and helps to build strong relationships. This is done by a number of measures such as setting up user friendly and mobile responsive websites, SEO, employing social media assets, posting positive comments and giving feedback about your business/product in real time.

 Types of digital marketing

  • Website (SEO content)
  • Blogs
  • Online Advertising
  • Viral Marketing
  • Online video content
  • PPC (pay-per-click) advertising
  • Email marketing
  • Social media (Facebook, LinkedIn, Twitter, Pinterest, Tumblr, G Plus, etc.)
  • Mobile marketing (SMS, MMS, etc.)

What are the elements to consider when you do digital marketing?

  • Demographic
  • Geographic
  • Psychographics
  • Behavioristic
  • Buying behavior
  • Perception
  • Motivation
  • Attitude
  • Personality

Posting Content

  • Your content should be relevant and interesting to the reader. You can also enhance it with images, videos and GIFs
  • The timing of posting of the content is very important.

Social media platforms as well as websites experience different levels of traffic at different times of the day.

For example, statistics show that the sharing of photos and videos on Facebook works better at different intervals than that for Instagram.

Implementing digital marketing for your business needs patience and creativity and we are here to help you. As a Dubai based digital and communications agency, the team at Iris PR has extensive experience working with brands across the MENA region. Get in touch with us on business@irispr.net.

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