Monthly Archives: June 2020

A public relations strategy is critical during a pandemic

scott-graham-5fNmWej4tAA-unsplashThe Covid-19 pandemic caught businesses unaware and in their scramble for survival, many cut their public relations and communications budget overnight, without giving it a second thought. Many PR agencies in Dubai saw pr clients cut budgets immediately or disappear altogether. While the fear was justifiable, companies should not forget that during a crisis it is more important than ever to get your positive message out there to calm investors, customers and employees; and to let the world know that it is a temporary phase, the company is preparing to face a new future and will come out of it all stronger and more agile..... Read more...

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