Author Archives: Iris PR Dubai

About Iris PR Dubai

Iris Public Relations is a PR agency in Dubai, UAE, providing public relations consultancy in the Middle East

PR impressions

It was interesting to talk to an ex-journalist other day who kept saying how he can never be a PR person because he does not have a slavish mentality! As a professional PR person with oodles of experience it was … Continue reading

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Business efficiency

It was interesting to attend a Business Forum in Dubai last week organised by IMD, a global business school based in Switzerland. One of the takeaways from the session was how much lack of business efficiency can adversely impact a … Continue reading

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What new skills should PR hopefuls have?

In the changing world of communications- thanks to social media- a pertinent question arises as to what are the qualifications to look for when hiring new PR practitioners. Recent studies show that there is an increasing emphasis on social media … Continue reading

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Future of luxury marketing

We were very happy when a friend sent us a link to ‘world’s top 10 most luxury brands 2010′. It was interesting to note who won the top slot and who were close to winning. Louis Vuitton is at the … Continue reading

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Media habits of MENA youth

AUB & Issam Fares Institute survey on the media habits of MENA youth found the participants highly adept at using new media. “They spent considerable time consuming new and traditional media, but much less time producing media content. This pilot … Continue reading

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UNICEF appeals for $47.3 million to fund its relief operation in Pakistan – 1.4 million children affected by the flooding

UNICEF has appealed for $47.3 million to fund its relief operation for the millions hit by flooding in Pakistan, including an estimated 1.4 million children. Continue reading

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How to make the most out of a bad PR story?

Giving a positive spin to a negative story Continue reading

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Ethics in Public Relations

Public relations professionals are often the conscience of a company. It’s not always a popular spot to be in, but it is our duty. It’s what we’re paid to do. And, as we sometimes confess to one another, it’s what we largely love most about our job.
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UAE Land Art Generator Initiative recieves support from Masdar

Masdar to sponsor the prize award for the first UAE Land Art Generator Initiative international competition The prize for the winning design of Land Art Generator Initiative’s (LAGI) first international design competition, which was held this year in the UAE, … Continue reading

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water saving car wash technique

Iris PR client Q2 was in news today for helping UAE to save a precious commodity-water that most people take for granted.http://bit.ly/bxJ3qT Average amount of water used during car wash: Home wash — 370 litres In-bay car wash – 205 litres Conveyor … Continue reading

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