All posts by Iris PR Dubai

Iris Public Relations is a PR agency in Dubai, UAE, providing public relations consultancy in the Middle East

When is it necessary to host a press conference?

Not every news announcement needs to be disseminated through a press conference. Especially in a busy city like Dubai, PR agencies have a tough time getting media to attend a press event when there are many events happening around town at the same time. So sometimes it becomes imperative to look at other means of reaching the media in a more effective manner. How does a company decide if it needs to opt for a press conference or not?.... Read more...

Role of PR agencies in helping small businesses

Small businesses contribute significantly to the economy and it is not uncommon to hear of new businesses opening up in Dubai every other day. PR agencies in Dubai play a great role in helping small businesses tell their story to their audience and share their vision with the world. Those SMEs that take their communication seriously build a strong foundation to grow..... Read more...

Trade Shows as a PR Tool

Being a Dubai based PR agency, we often get enquiries from companies wishing to make the most out of their participation in various trade events in Dubai. Trade shows are a busy time for Dubai PR agencies and journalists, be it Arabian Travel Market, Arab Health, Big 5, Dubai Derma,Dubai Air Show and the others in between . So how to leverage your company’s participation in trade shows to create maximum PR impact?.... Read more...

Building Your Relationship with Your Suppliers

The way you communicate with your suppliers and external agencies like Advertising and PR agencies, tell a lot about your company and its values. Every company should have a strategy and training programme in place to ensure communication with their suppliers is at all times respectful. All conflicts should be resolved without resorting to personal accusations and rude behaviour. PR is not just about getting coverage in the media, it also extends to your relationships with everyone who comes in contact with your brand. Your employees should not think that because they oversee the contractual terms with suppliers, they are in the dominant position and can exploit it with unreasonable demands and rude behavior..... Read more...

PR Services in Dubai

The PR industry in Dubai and the region has a lot more supplementary services available than was the case ten years ago. There are media list services you can subscribe to, there are even editorial opportunities services that have been recently launched. These services are very useful for the region’s SME companies who would like to keep their PR activities in-house before they can afford to hire a PR agency. Though it is more advisable to hire an agency, with services like these and a bit of training, SMEs can test the water before taking the plunge..... Read more...

Perspectives on a city’s crisis preparedness

How does an international city keep its head over water if a PR crisis strikes that affects its reputation? A thought that crossed our mind as Dubai was in the international spotlight over whether a certain lady on her business trip to Dubai was unfairly sentenced over her claim of what went wrong during an evening of drunken booze. .... Read more...