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Author Archives: Iris PR Dubai
Trade Shows as a PR Tool
Participation in trade shows Continue reading
Posted in PR
Tagged dubai pr agencies, dubai pr agency, dubai trade show, pr, PR agencies in Dubai, pr agency dubai, press release, social media
2 Comments
PR Agencies in Dubai
The growth of the PR industry in Dubai in the last ten years has been very strong Continue reading
Building Your Relationship with Your Suppliers
The way you communicate with your suppliers and external agencies like Advertising and PR agencies, tell a lot about your company and its values. Every company should have a strategy and training programme in place to ensure communication with their suppliers is at all times respectful. All conflicts should be resolved without resorting to personal accusations and rude behaviour. PR is not just about getting coverage in the media, it also extends to your relationships with everyone who comes in contact with your brand. Your employees should not think that because they oversee the contractual terms with suppliers, they are in the dominant position and can exploit it with unreasonable demands and rude behavior..... Read more...
Posted in Ethics, PR
Tagged communication, dubai pr agency, leadership, pr, pr agency dubai, PR Dubai, public relations
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PR Services in Dubai
The PR industry in Dubai and the region has a lot more supplementary services available than was the case ten years ago. There are media list services you can subscribe to, there are even editorial opportunities services that have been recently launched. These services are very useful for the region’s SME companies who would like to keep their PR activities in-house before they can afford to hire a PR agency. Though it is more advisable to hire an agency, with services like these and a bit of training, SMEs can test the water before taking the plunge..... Read more...
Posted in PR
Tagged Dubai, dubai pr agency, Dubai SME, iris pr dubai, pr agency dubai
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Perspectives on a city’s crisis preparedness
How does an international city keep its head over water if a PR crisis strikes that affects its reputation? A thought that crossed our mind as Dubai was in the international spotlight over whether a certain lady on her business trip to Dubai was unfairly sentenced over her claim of what went wrong during an evening of drunken booze. .... Read more...
Posted in Uncategorized
Tagged crisis communication, dubai pr agency, pr agency dubai, PR Dubai
2 Comments
An Intern’s Perspective of Working in an Agency
Here is what our intern Swaleha Calafato has to say about working in a PR agency in Dubai:.... Read more...
Localisation in social media
Localisation is incredibly important when trying to engage your local clients through Facebook, twitter or any of the social media tools you use even though you are a global brand. One of our clients for whom we manage the Facebook page has seen a dramatic increase in the number of regional followers once we started translating Facebook posts to Arabic. There is more customer interaction and the number of comments and postings by fans have increased. One way to localise is to link your products and services to local events and make the postings more relevant and interesting. It is also important to be culturally sensitive. In a multicultural society like that of Dubai or other GCC cities it is also important to acknowledge the important events of various communities as there is a strong expatriate community here..... Read more...
Posted in Social Media Marketing, Uncategorized
Tagged Dubai, Facebook, localisation, social media
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PR Impressions
It was interesting to talk to an ex-journalist other day who kept saying how he can never be a PR person because he does not have a slavish mentality! As a professional PR person with oodles of experience it was quite shocking to listen to his impression of PR people in the region as those who beg for coverage and manage to get coverage solely on the basis of ‘gifts’. He even spoke of PR professionals who charge clients per clip and that is his understanding of PR. It took me a while to explain to him that PR is not just about a clip, its about the messaging, the impression, the image; its not about the number of ‘hits’. It wasn’t so long ago that PR staff tracked the number of “clips” to show the client how successful their PR work was and it was the easiest metric to use to indicate success. But the Internet changed what clients now expect. If all you do today is count clips, maybe your job will get clipped..... Read more...
Business Efficiency
It was interesting to attend a Business Forum in Dubai last week organised by IMD, a global business school based in Switzerland. One of the takeaways from the session was how much lack of business efficiency can adversely impact a country’s competitiveness. This was in the context of UAE’s ranking in the IMD World Competitiveness Yearbook 2011. Though the country ranks at a high of 4 in government efficiency it lags behind in business efficiency which has pulled its ranking to 28 out of 59 countries..... Read more...
What new skills should PR hopefuls have?
In the changing world of communications- thanks to social media- a pertinent question arises as to what are the qualifications to look for when hiring new PR practitioners. Recent studies show that there is an increasing emphasis on social media skills. This also extends to a broader understanding of marketing communications as social media is integrated into various functions including sales, customer service, marketing etc. Oodles of creativity, marketing, website designing and SEO experience are a plus point for prospective PR candidates, especially those who have a passion for digital PR..... Read more...
Posted in Social Media Marketing
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