Post Ramadan is a busy period for Dubai PR agencies. We had a hectic but enjoyable time in the last couple of weeks working on some amazing events. Highlight of the month was supporting our clients Panasonic and Epson at GITEX Technology Week, the region’s premier event for the ICT sector.
Technological innovations showcased at GITEX this year included smart services through smart phones and smart watches to robots offering many automated services to make life easier.
At Panasonic stand visitors could see HOSPI, an autonomous delivery robot that helps with transportation of medication and lab sample collection 24/7 in hospitals.
Epson launched its pioneering smart glasses in the Middle East at GITEX Technology Week 2014.The new Moverio is packed full of features and functionality for AR, enabling a digitally enhanced view of the real world. Sensing technology, including a front-facing camera, gyroscope, GPS system, compass, and accelerometer, allows the device to accurately understand a user’s movements and the world around them.
Iris PR team was on hand to arrange media interactions for our clients helping them to create awareness and excitement around their product launches