Category Archives: Crisis communication

Corporate scandal: PR approach

Corporate scandal, like the one Volkswagen has faced in the wake of fraudulent practices, is the worst nightmare that can strike a company as it affects its reputation, customer trust and devalues the brand. It is one of the worst nightmares a PR team or PR agency has to face..... Read more...

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How to Make the Most Out of a Bad PR Story?

Giving a positive spin to a negative story Continue reading

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