Category Archives: Crisis communication

A public relations strategy is critical during a pandemic

scott-graham-5fNmWej4tAA-unsplashThe Covid-19 pandemic caught businesses unaware and in their scramble for survival, many cut their public relations and communications budget overnight, without giving it a second thought. Many PR agencies in Dubai saw pr clients cut budgets immediately or disappear altogether. While the fear was justifiable, companies should not forget that during a crisis it is more important than ever to get your positive message out there to calm investors, customers and employees; and to let the world know that it is a temporary phase, the company is preparing to face a new future and will come out of it all stronger and more agile..... Read more...

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How To Be Productive While Working From Home

nelly-antoniadou-9X1P46Y2KJo-unsplashAs more and more PR agencies in Dubai and the rest of the Middle East imply work from home (WFH) policies to face Coronavirus lock down, there are a few struggling with adjusting to remote work. For example, the lack of remote access to certain software we rely on for our work, unable to manage the logistics of product reviews, not able to build or maintain a personal face to face relationship with clients, media and colleagues..... Read more...

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Corporate scandal: PR approach

Corporate scandal, like the one Volkswagen has faced in the wake of fraudulent practices, is the worst nightmare that can strike a company as it affects its reputation, customer trust and devalues the brand. It is one of the worst nightmares a PR team or PR agency has to face..... Read more...

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How to Make the Most Out of a Bad PR Story?

Giving a positive spin to a negative story Continue reading

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