Category Archives: Crisis communication

How To Be Productive While Working From Home

As more and more PR agencies in Dubai and the rest of the Middle East imply work from home (WFH) policies to face Coronavirus lock down, there are a few struggling with adjusting to remote work. For example, the lack of remote access to certain software we rely on for our work, unable to manage the logistics of product reviews, not able to build or maintain a personal face to face relationship with clients, media and colleagues..... Read more...

Posted in Crisis communication, Digital agency, Events, PR, PR agency Dubai, Social Media Marketing | Tagged , , , , , , , , | Leave a comment

Corporate scandal: PR approach

Corporate scandal, like the one Volkswagen has faced in the wake of fraudulent practices, is the worst nightmare that can strike a company as it affects its reputation, customer trust and devalues the brand. It is one of the worst nightmares a PR team or PR agency has to face..... Read more...

Posted in Crisis communication, PR, PR agency Dubai, Uncategorized | Tagged , , , , | Leave a comment

How to Make the Most Out of a Bad PR Story?

Giving a positive spin to a negative story Continue reading

Posted in Crisis communication | Tagged , | 11 Comments