Category Archives: PR

PR support to increase awareness of Epson home cinema projectors

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Creating awareness and visibility for NEZO salt: A PR & Influencer Relations case study

When we undertake work for a client we have a strategy in mind and we come up with tactics to achieve that.
Here is an example of a three month project we did for NEZO salt to create awareness of their new brand identity, health benefits of salt and how different types of salt enhances the flavour of your favourite dish.
 We collaborated with food bloggers to create recipes with NEZO, approached Dubai food industry associations for future collaborations and had  a strong media relations programme in place within the short duration of the campaign, to deliver on the communications objectives of the brand.

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Choosing the right PR and Digital agency in the UAE

PR and Digital agencies in Dubai can help you achieve your communication and business goals through a carefully crafted program. But choosing the right Public Relations or Digital Agency can be difficult. Here we highlight the main factors you should consider before finalizing a Digital or PR Agency in Dubai for regional work..... Read more...

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2018: Why digital marketing is important & beneficial?

Digital marketing enhances a company’s customer base and helps to build strong relationships. This is done by a number of measures such as setting up user friendly and mobile responsive websites, SEO, employing social media assets, posting positive comments and giving feedback about your business/product in real time..... Read more...

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Key Signs your PR Strategy is Working

PR plays a great role in promoting a brand. Right from understanding client brief and targeting the right publications to deciding on the key performance metrics, a good PR strategy requires a lot of planning and brainstorming. If you are … Continue reading

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We Won an Award for our Technology PR Work

Here is the official release Dubai based Iris PR wins TMT Media award TMT News Announces Winners of the 2016 Media Awards Dubai, UAE; August 15, 2016: TMT News magazine has announced the winners of the 2016 Media Awards and Dubai … Continue reading

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The era of influencer and celebrity marketing

As awareness and popularity of products and services are increasingly driven by social media, there is a renewed focus on endorsements from celebrities, advocates and influencers to make the marketing campaigns more endearing to consumers. But how effective are they?.... Read more...

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PR Positioning Strategies

If you thought PR was a cakewalk; think again. In Alice in Wonderland, when Alice asked the Cheshire Cat to help her find her way, it replied, “If you don’t care where you’re going, it does not make any difference which path you take”. The same applies for organizations engaging in PR without a pre-framed positioning strategy..... Read more...

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Significance and Benefits of Public Relations for Start-Ups

Aptly said by Edward Bernays, “Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance”.... Read more...

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Corporate scandal: PR approach

Corporate scandal, like the one Volkswagen has faced in the wake of fraudulent practices, is the worst nightmare that can strike a company as it affects its reputation, customer trust and devalues the brand. It is one of the worst nightmares a PR team or PR agency has to face..... Read more...

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