Category Archives: PR

Creating awareness and visibility for NEZO salt: A PR & Influencer Relations case study

When we undertake work for a client we have a strategy in mind and we come up with tactics to achieve that.
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Here is an example of a three month project we did for NEZO salt to create awareness of their new brand identity, health benefits of salt and how different types of salt enhances the flavour of your favourite dish.
 We collaborated with food bloggers to create recipes with NEZO, approached Dubai food industry associations for future collaborations and had  a strong media relations programme in place within the short duration of the campaign, to deliver on the communications objectives of the brand.

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Choosing the right PR and Digital agency in the UAE

PR and Digital agencies in Dubai can help you achieve your communication and business goals through a carefully crafted program. But choosing the right Public Relations or Digital Agency can be difficult. Here we highlight the main factors you should consider before finalizing a Digital or PR Agency in Dubai for regional work..... Read more...

2018: Why digital marketing is important & beneficial?

Digital marketing enhances a company’s customer base and helps to build strong relationships. This is done by a number of measures such as setting up user friendly and mobile responsive websites, SEO, employing social media assets, posting positive comments and giving feedback about your business/product in real time..... Read more...

Key Signs your PR Strategy is Working

PR plays a great role in promoting a brand. Right from understanding client brief and targeting the right publications to deciding on the key performance metrics, a good PR strategy requires a lot of planning and brainstorming. If you are a PR agency in Dubai or a corporate communications professional, you must have heard this common question before- how do I know that a particular strategy is working? How do I know my return on investment? Continue reading

Significance and Benefits of Public Relations for Start-Ups

Aptly said by Edward Bernays, “Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance”.... Read more...