Category Archives: PR

Building Your Relationship with Your Suppliers

The way you communicate with your suppliers and external agencies like Advertising and PR agencies, tell a lot about your company and its values. Every company should have a strategy and training programme in place to ensure communication with their suppliers is at all times respectful. All conflicts should be resolved without resorting to personal accusations and rude behaviour. PR is not just about getting coverage in the media, it also extends to your relationships with everyone who comes in contact with your brand. Your employees should not think that because they oversee the contractual terms with suppliers, they are in the dominant position and can exploit it with unreasonable demands and rude behavior..... Read more...

PR Services in Dubai

The PR industry in Dubai and the region has a lot more supplementary services available than was the case ten years ago. There are media list services you can subscribe to, there are even editorial opportunities services that have been recently launched. These services are very useful for the region’s SME companies who would like to keep their PR activities in-house before they can afford to hire a PR agency. Though it is more advisable to hire an agency, with services like these and a bit of training, SMEs can test the water before taking the plunge..... Read more...

PR Impressions

It was interesting to talk to an ex-journalist other day who kept saying how he can never be a PR person because he does not have a slavish mentality! As a professional PR person with oodles of experience it was quite shocking to listen to his impression of PR people in the region as those who beg for coverage and manage to get coverage solely on the basis of ‘gifts’. He even spoke of PR professionals who charge clients per clip and that is his understanding of PR. It took me a while to explain to him that PR is not just about a clip, its about the messaging, the impression, the image; its not about the number of ‘hits’. It wasn’t so long ago that PR staff tracked the number of “clips” to show the client how successful their PR work was and it was the easiest metric to use to indicate success. But the Internet changed what clients now expect. If all you do today is count clips, maybe your job will get clipped..... Read more...

Business Efficiency

It was interesting to attend a Business Forum in Dubai last week organised by IMD, a global business school based in Switzerland. One of the takeaways from the session was how much lack of business efficiency can adversely impact a country’s competitiveness. This was in the context of UAE’s ranking in the IMD World Competitiveness Yearbook 2011. Though the country ranks at a high of 4 in government efficiency it lags behind in business efficiency which has pulled its ranking to 28 out of 59 countries..... Read more...

Future of Luxury Marketing

We were very happy when a friend sent us a link to ‘world’s top 10 most luxury brands 2010′. It was interesting to note who won the top slot and who were close to winning. Louis Vuitton is at the top which was great news for the LV fans amongst us but not so for the ones who have sworn eternal allegiance to Chanel!.... Read more...

Media Habits of MENA Youth

AUB & Issam Fares Institute survey on the media habits of MENA youth found the participants highly adept at using new media. “They spent considerable time consuming new and traditional media, but much less time producing media content. This pilot study surveyed 2,744 university and high school students in Jordan, Lebanon, and the United Arab Emirates. It asked about their media consumption and production habits and about their attitudes towards certain media..... Read more...

Ethics in Public Relations

Ethical questions often pop up in public relations. Are PR agencies responsible for reporting on CEOs who cook their books or do they just go along for the fear of losing the account?Is it ethical to do crisis communication for a public limited company whose top management has knowingly diverted funds without asking for the approval of its shareholders? Is it ethical to manipulate news content by bribing journalists?.... Read more...