Category Archives: Social Media Marketing

Creating awareness and visibility for NEZO salt: A PR & Influencer Relations case study

When we undertake work for a client we have a strategy in mind and we come up with tactics to achieve that.
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Here is an example of a three month project we did for NEZO salt to create awareness of their new brand identity, health benefits of salt and how different types of salt enhances the flavour of your favourite dish.
 We collaborated with food bloggers to create recipes with NEZO, approached Dubai food industry associations for future collaborations and had  a strong media relations programme in place within the short duration of the campaign, to deliver on the communications objectives of the brand.

 .... Read more...

Choosing the right PR and Digital agency in the UAE

PR and Digital agencies in Dubai can help you achieve your communication and business goals through a carefully crafted program. But choosing the right Public Relations or Digital Agency can be difficult. Here we highlight the main factors you should consider before finalizing a Digital or PR Agency in Dubai for regional work..... Read more...

2018: Why digital marketing is important & beneficial?

Digital marketing enhances a company’s customer base and helps to build strong relationships. This is done by a number of measures such as setting up user friendly and mobile responsive websites, SEO, employing social media assets, posting positive comments and giving feedback about your business/product in real time..... Read more...

Localisation in social media

Localisation is incredibly important when trying to engage your local clients through Facebook, twitter or any of the social media tools you use even though you are a global brand. One of our clients for whom we manage the Facebook page has seen a dramatic increase in the number of regional followers once we started translating Facebook posts to Arabic. There is more customer interaction and the number of comments and postings by fans have increased. One way to localise is to link your products and services to local events and make the postings more relevant and interesting. It is also important to be culturally sensitive. In a multicultural society like that of Dubai or other GCC cities it is also important to acknowledge the important events of various communities as there is a strong expatriate community here..... Read more...

What new skills should PR hopefuls have?

In the changing world of communications- thanks to social media- a pertinent question arises as to what are the qualifications to look for when hiring new PR practitioners. Recent studies show that there is an increasing emphasis on social media skills. This also extends to a broader understanding of marketing communications as social media is integrated into various functions including sales, customer service, marketing etc. Oodles of creativity, marketing, website designing and SEO experience are a plus point for prospective PR candidates, especially those who have a passion for digital PR..... Read more...