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In the quest to send out a press release and generate immediate coverage, most agencies and clients forget the importance of the accompanying images or lack thereof.
Post Ramadan is a busy period for Dubai PR agencies. We had a hectic but enjoyable time in the last couple of weeks working on some amazing events. Highlight of the month was supporting our clients Panasonic and Epson at GITEX Technology Week, the region’s premier event for the ICT sector..... Read more...
How does an international city keep its head over water if a PR crisis strikes that affects its reputation? A thought that crossed our mind as Dubai was in the international spotlight over whether a certain lady on her business trip to Dubai was unfairly sentenced over her claim of what went wrong during an evening of drunken booze. .... Read more...
Iris PR client Q2 was in news today for helping UAE to save a precious commodity-water that most people take for granted.
Average amount of water used during car wash:.... Read more...
What Can Writers or PR professionals Offer the NGO Community?
1. Proposals and Reports. NGOs depend upon funding to carry out their activities. Their ability to get funding is usually related to submitting articulate, succinct proposals that have carefully followed all of the guidelines required by the donor — a process also known as grant writing. Retaining funding is likewise dependent on carrying out the activities outlined in the proposal, and in describing them to the donor in timely, well-written reports..... Read more...