Category Archives: Uncategorized

A Picture’s worth: Usage of imagery in PR

In the quest to send out a press release and generate immediate coverage, most agencies and clients forget the importance of the accompanying images or lack thereof.

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Busy times for PR agencies in Dubai

Post Ramadan is a busy period for Dubai PR agencies. We had a hectic but enjoyable time in the last couple of weeks working on some amazing events. Highlight of the month was supporting our clients Panasonic and Epson at GITEX Technology Week, the region’s premier event for the ICT sector..... Read more...

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Perspectives on a city’s crisis preparedness

How does an international city keep its head over water if a PR crisis strikes that affects its reputation? A thought that crossed our mind as Dubai was in the international spotlight over whether a certain lady on her business trip to Dubai was unfairly sentenced over her claim of what went wrong during an evening of drunken booze. .... Read more...

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Localisation in social media

Localisation is incredibly important when trying to engage your local clients through Facebook, twitter or any of the social media tools you use even though you are a global brand. One of our clients for whom we manage the Facebook page has seen a dramatic increase in the number of regional followers once we started translating Facebook posts to Arabic. There is more customer interaction and the number of comments and postings by fans have increased. One way to localise is to link your products and services to local events and make the postings more relevant and interesting. It is also important to be culturally sensitive. In a multicultural society like that of Dubai or other GCC cities it is also important to acknowledge the important events of various communities as there is a strong expatriate community here..... Read more...

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Water Saving Car Wash Technique

Iris PR client Q2 was in news today for helping UAE to save a precious commodity-water that most people take for granted.
http://bit.ly/bxJ3qT

Average amount of water used during car wash:.... Read more...

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Marketing Your Business Online

Below is an excerpt from an article on how to market your business online.... Read more...

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How to help NGOs as a writer or PR professional

What Can Writers or PR professionals Offer the NGO Community?

1. Proposals and Reports. NGOs depend upon funding to carry out their activities. Their ability to get funding is usually related to submitting articulate, succinct proposals that have carefully followed all of the guidelines required by the donor — a process also known as grant writing. Retaining funding is likewise dependent on carrying out the activities outlined in the proposal, and in describing them to the donor in timely, well-written reports..... Read more...

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