Category Archives: Uncategorized

Event Highlights organized by IRIS PR

Here is a snapshot of an event organised for Fike office opening in JAFZA, Dubai. Fike is a global supplier of solutions that protect people and critical assets from dangers such as fire, explosion, and over-pressurization. The event was aimed at creating awareness of Fike’s solutions, presence in the region and for networking. For integrated PR, Digital, Events and Design assignments contact us: business@irispr.net .... Read more...

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Corporate scandal: PR approach

Corporate scandal, like the one Volkswagen has faced in the wake of fraudulent practices, is the worst nightmare that can strike a company as it affects its reputation, customer trust and devalues the brand. It is one of the worst nightmares a PR team or PR agency has to face..... Read more...

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Perspectives on a city’s crisis preparedness

How does an international city keep its head over water if a PR crisis strikes that affects its reputation? A thought that crossed our mind as Dubai was in the international spotlight over whether a certain lady on her business trip to Dubai was unfairly sentenced over her claim of what went wrong during an evening of drunken booze. .... Read more...

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Localisation in social media

Localisation is incredibly important when trying to engage your local clients through Facebook, twitter or any of the social media tools you use even though you are a global brand. One of our clients for whom we manage the Facebook page has seen a dramatic increase in the number of regional followers once we started translating Facebook posts to Arabic. There is more customer interaction and the number of comments and postings by fans have increased. One way to localise is to link your products and services to local events and make the postings more relevant and interesting. It is also important to be culturally sensitive. In a multicultural society like that of Dubai or other GCC cities it is also important to acknowledge the important events of various communities as there is a strong expatriate community here..... Read more...

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Water Saving Car Wash Technique

Iris PR client Q2 was in news today for helping UAE to save a precious commodity-water that most people take for granted.
http://bit.ly/bxJ3qT

Average amount of water used during car wash:.... Read more...

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Marketing Your Business Online

Below is an excerpt from an article on how to market your business online.... Read more...

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How to help NGOs as a writer or PR professional

What Can Writers or PR professionals Offer the NGO Community?

1. Proposals and Reports. NGOs depend upon funding to carry out their activities. Their ability to get funding is usually related to submitting articulate, succinct proposals that have carefully followed all of the guidelines required by the donor — a process also known as grant writing. Retaining funding is likewise dependent on carrying out the activities outlined in the proposal, and in describing them to the donor in timely, well-written reports..... Read more...

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