How to help NGOs as a writer or PR professional

What Can Writers or PR professionals Offer the NGO Community?

1. Proposals and Reports. NGOs depend upon funding to carry out their activities. Their ability to get funding is usually related to submitting articulate, succinct proposals that have carefully followed all of the guidelines required by the donor — a process also known as grant writing. Retaining funding is likewise dependent on carrying out the activities outlined in the proposal, and in describing them to the donor in timely, well-written reports.

Good proposal and report writing is an art form. It requires an economy of word and clarity of meaning that experienced writers are accustomed to producing. Following proposal guidelines is not unlike following writer’s guidelines, although proposal guidelines can be far more exacting.

Writing proposals and reports for NGOs often requires technical knowledge about the type of project activities the NGO performs, including specialized terms and development strategies. Since many proposals are written as a team, a lack of specialized knowledge may not be a problem; however, this is an important point to clarify as you market your skills.

2. Proofreading and Editing. For many INGOs, a primary objective is to "nationalize" the country office, meaning that all projects and activities will eventually be managed and carried out by local staff. While this is an important goal, it can create linguistic challenges for both INGOs and LNGOs: Non-native English speakers may be required to submit proposals and reports in professional and often technical English. Here is where a native English- speaking writer can be of tremendous assistance in editing and proofreading materials that will be submitted to or shared with a primarily English-speaking audience.

In addition, proofreading and editing may be needed for training materials, survey reports, project evaluations, proceedings of major meetings/workshops, professional presentations, technical papers, employee and policy manuals, brochures, newsletters, websites, and translated materials.

3. Public Relations Material. NGOs need PR materials for a variety of reasons: to raise money, to describe services to their beneficiaries, to inform the public (both locally and abroad) about their accomplishments, and to distinguish themselves from other NGOs.

Writers experienced in producing public relations materials may find a ready market for their skills, particularly if they have additional talents in photography, desktop publishing or website development. Brochures and newsletters are a common type of PR material produced in-country; locally developed web sites are also becoming more widespread. Keep in mind that there is usually a certain amount of PR copy generated by an INGO’s headquarters; tapping into their PR department can also be a source of potential writing assignments. Many INGO headquarters produce magazines or newsletters that are open to freelance submissions.

While writing for NGOs may be one option, writing about NGOs is another possible avenue. NGOs combating social, economic or environmental problems in unique ways may be good candidates for stories submitted to national or city papers and magazines. Also consider publications near an NGO’s international headquarters. If the headquarters is in Minneapolis, would a Minneapolis-based paper be interested in the story?

Lastly, look for less obvious "tie-ins" that may lead to other markets. Did an NGO distribute eyeglasses that were donated by the Lions Club? The Lions Club (as well as other service organizations) has its own magazine that might be interested in the story. Was a forest saved because farmers were taught new agricultural practices? An environmental publication could be interested in a write-up.

4. Assisting with IEC Development. High-tech media changes are reaching the most remote areas on earth, and many NGOs are attempting to adapt their teaching and training approaches accordingly. IEC development — Information, Education and Communication — is a growing field amongst development strategies. Projects that formerly relied on flipcharts or blackboards to convey information on family planning may now be using videos or audiocassettes; employee-training videos are also widely accepted. Information that was taught in lecture style is now presented in engaging scenarios or melodramas on television. Radio and TV public service announcements (PSAs) may be employed by NGOs addressing issues with broad social implications (deforestation, stopping the spread of AIDS, etc.).

To be effective, all of these IEC formats must be in the language and cultural context of the country in which they are to be used. In countries lacking sophisticated national media and communications, there may be a lack of experienced people to act as technical advisors for these projects. That’s where you, the writer, can help. Do you have experience in scriptwriting? Developing PSAs? Designing educational materials? Market these skills along with more traditional writing approaches and you may create your own unique niche as an NGO consultant.

About Iris PR Dubai

Iris Public Relations is a PR agency in Dubai, UAE, providing public relations consultancy in the Middle East
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