Future of Luxury Marketing

We were very happy when a friend sent us a link to ‘world’s top 10 most luxury brands 2010′. It was interesting to note who won the top slot and who were close to winning. Louis Vuitton is at the top which was great news for the LV fans amongst us but not so for the ones who have sworn eternal allegiance to Chanel!.... Read more...

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Media Habits of MENA Youth

AUB & Issam Fares Institute survey on the media habits of MENA youth found the participants highly adept at using new media. “They spent considerable time consuming new and traditional media, but much less time producing media content. This pilot study surveyed 2,744 university and high school students in Jordan, Lebanon, and the United Arab Emirates. It asked about their media consumption and production habits and about their attitudes towards certain media..... Read more...

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UNICEF appeals for $47.3 million to fund its relief operation in Pakistan – 1.4 million children affected by the flooding

UNICEF has appealed for $47.3 million to fund its relief operation for the millions hit by flooding in Pakistan, including an estimated 1.4 million children. Pakistan is facing the worst flooding in more than 80 years. Heavy monsoon rains have affected close to 4 million people across the country..... Read more...

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How to Make the Most Out of a Bad PR Story?

All situations can be turned to your advantage, even the bad ones.. though that is a bit tricky. Even if you are not able to repair all of the damage caused by negative publicity, you can give it a positive spin.... Read more...

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Ethics in Public Relations

Ethical questions often pop up in public relations. Are PR agencies responsible for reporting on CEOs who cook their books or do they just go along for the fear of losing the account?Is it ethical to do crisis communication for a public limited company whose top management has knowingly diverted funds without asking for the approval of its shareholders? Is it ethical to manipulate news content by bribing journalists?.... Read more...

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UAE Land Art Generator Initiative Recieves Support from Masdar

Masdar to sponsor the prize award for the first UAE Land Art Generator Initiative international competition.... Read more...

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Water Saving Car Wash Technique

Iris PR client Q2 was in news today for helping UAE to save a precious commodity-water that most people take for granted.
http://bit.ly/bxJ3qT

Average amount of water used during car wash:.... Read more...

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Marketing Your Business Online

Below is an excerpt from an article on how to market your business online.... Read more...

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Blogging as a communications tool for banks

The current environment
.... Read more...

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Power Fuelled by Art

UAE Land Art Generator Initiative is a fantastic concept that brings together artists, engineers and scientists creating an interdisciplinary approach to clean energy. Check it out on www.landartgenerator.org.... Read more...

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