An Intern’s Perspective of Working in an Agency

Here is what our intern Swaleha Calafato has to say about working in a PR agency in Dubai:.... Read more...

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Localisation in social media

Localisation is incredibly important when trying to engage your local clients through Facebook, twitter or any of the social media tools you use even though you are a global brand. One of our clients for whom we manage the Facebook page has seen a dramatic increase in the number of regional followers once we started translating Facebook posts to Arabic. There is more customer interaction and the number of comments and postings by fans have increased. One way to localise is to link your products and services to local events and make the postings more relevant and interesting. It is also important to be culturally sensitive. In a multicultural society like that of Dubai or other GCC cities it is also important to acknowledge the important events of various communities as there is a strong expatriate community here..... Read more...

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PR Impressions

It was interesting to talk to an ex-journalist other day who kept saying how he can never be a PR person because he does not have a slavish mentality! As a professional PR person with oodles of experience it was quite shocking to listen to his impression of PR people in the region as those who beg for coverage and manage to get coverage solely on the basis of ‘gifts’. He even spoke of PR professionals who charge clients per clip and that is his understanding of PR. It took me a while to explain to him that PR is not just about a clip, its about the messaging, the impression, the image; its not about the number of ‘hits’. It wasn’t so long ago that PR staff tracked the number of “clips” to show the client how successful their PR work was and it was the easiest metric to use to indicate success. But the Internet changed what clients now expect. If all you do today is count clips, maybe your job will get clipped..... Read more...

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Business Efficiency

It was interesting to attend a Business Forum in Dubai last week organised by IMD, a global business school based in Switzerland. One of the takeaways from the session was how much lack of business efficiency can adversely impact a country’s competitiveness. This was in the context of UAE’s ranking in the IMD World Competitiveness Yearbook 2011. Though the country ranks at a high of 4 in government efficiency it lags behind in business efficiency which has pulled its ranking to 28 out of 59 countries..... Read more...

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What new skills should PR hopefuls have?

In the changing world of communications- thanks to social media- a pertinent question arises as to what are the qualifications to look for when hiring new PR practitioners. Recent studies show that there is an increasing emphasis on social media skills. This also extends to a broader understanding of marketing communications as social media is integrated into various functions including sales, customer service, marketing etc. Oodles of creativity, marketing, website designing and SEO experience are a plus point for prospective PR candidates, especially those who have a passion for digital PR..... Read more...

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Future of Luxury Marketing

We were very happy when a friend sent us a link to ‘world’s top 10 most luxury brands 2010′. It was interesting to note who won the top slot and who were close to winning. Louis Vuitton is at the top which was great news for the LV fans amongst us but not so for the ones who have sworn eternal allegiance to Chanel!.... Read more...

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Media Habits of MENA Youth

AUB & Issam Fares Institute survey on the media habits of MENA youth found the participants highly adept at using new media. “They spent considerable time consuming new and traditional media, but much less time producing media content. This pilot study surveyed 2,744 university and high school students in Jordan, Lebanon, and the United Arab Emirates. It asked about their media consumption and production habits and about their attitudes towards certain media..... Read more...

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UNICEF appeals for $47.3 million to fund its relief operation in Pakistan – 1.4 million children affected by the flooding

UNICEF has appealed for $47.3 million to fund its relief operation for the millions hit by flooding in Pakistan, including an estimated 1.4 million children. Pakistan is facing the worst flooding in more than 80 years. Heavy monsoon rains have affected close to 4 million people across the country..... Read more...

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How to Make the Most Out of a Bad PR Story?

All situations can be turned to your advantage, even the bad ones.. though that is a bit tricky. Even if you are not able to repair all of the damage caused by negative publicity, you can give it a positive spin.... Read more...

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Ethics in Public Relations

Ethical questions often pop up in public relations. Are PR agencies responsible for reporting on CEOs who cook their books or do they just go along for the fear of losing the account?Is it ethical to do crisis communication for a public limited company whose top management has knowingly diverted funds without asking for the approval of its shareholders? Is it ethical to manipulate news content by bribing journalists?.... Read more...

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