PR support to increase awareness of Epson home cinema projectors

Objectives:

  • Increase awareness about Epson’s home cinema projectors and leadership in imaging technology
  • To generate social media buzz around EH-TW5600 home cinema projector
  • Encourage audience to experience high-definition wide screen entertainment with Epson’s EH-TW5600 home cinema projector during trucks and containers activation in various locations in Dubai
  • Highlighting the difference between projector large screen experience and TV screens

Challenge:

Weave in the key messages of home cinema projectors into the Epson product activation, aimed at general public, which generally media view as a promotional strategy, rather than an editorial opportunity

 

Creative strategy:

-    Leverage the event to communicate the key messages around home cinema projectors

-    Invite technology and gaming bloggers to experience and share their experience with their followers

-     Use the data collected for post event story on demand for projectors in the UAE

 

Creative execution:

  • A pre-event press release was drafted and distributed before each campaign to create awareness around the event
  • Invited select technology and gaming bloggers to create tailored content and social media videos about their experience at the event
  • Invited media to cover the truck activation and the containers pop-up campaigns
  • Initiated a collaboration with Gulf News, the UAE’s leading English newspaper, in order to stream a live video on their Facebook page during the trucks activation campaign
  • Post event story on data collected from the surveys

The results:

Number of media and blogger attendees: 13 (8 journalists and 6 bloggers)

Number of reviews generated: 6 (Gulf News FB, Bashar Kayal, DJ Bliss, Vaibhav, IGN, and Hameed)

Total number of clippings: 28

About Iris PR Dubai

Iris Public Relations is a PR agency in Dubai, UAE, providing public relations consultancy in the Middle East
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