Tag Archives: crisis communication

Corporate scandal: PR approach

Corporate scandal, like the one Volkswagen has faced in the wake of fraudulent practices, is the worst nightmare that can strike a company as it affects its reputation, customer trust and devalues the brand. It is one of the worst nightmares a PR team or PR agency has to face..... Read more...

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Perspectives on a city’s crisis preparedness

How does an international city keep its head over water if a PR crisis strikes that affects its reputation? A thought that crossed our mind as Dubai was in the international spotlight over whether a certain lady on her business trip to Dubai was unfairly sentenced over her claim of what went wrong during an evening of drunken booze. .... Read more...

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UNICEF appeals for $47.3 million to fund its relief operation in Pakistan – 1.4 million children affected by the flooding

UNICEF has appealed for $47.3 million to fund its relief operation for the millions hit by flooding in Pakistan, including an estimated 1.4 million children. Continue reading

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How to Make the Most Out of a Bad PR Story?

Giving a positive spin to a negative story Continue reading

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