Tag Archives: Digital marketing

Creating awareness and visibility for NEZO salt: A PR & Influencer Relations case study

When we undertake work for a client we have a strategy in mind and we come up with tactics to achieve that.
Here is an example of a three-month project we did for NEZO salt to create awareness of their new brand identity, health benefits of salt and how different types of salt enhances the flavor of your favorite dish.
We collaborated with food bloggers to create recipes with NEZO, approached Dubai food industry associations for future collaborations and had a strong media relations programme in place within the short duration of the campaign, to deliver on the communications objectives of the brand.

....

Posted in PR, Social Media Marketing | Tagged , , , , , , , , , | Leave a comment

2018: Why digital marketing is important & beneficial?

Digital marketing enhances a company’s customer base and helps to build strong relationships. This is done by a number of measures such as setting up user friendly and mobile responsive websites, SEO, employing social media assets, posting positive comments and giving feedback about your business/product in real time..... Read more...

Posted in Digital agency, PR, PR agency Dubai, Social Media Marketing | Tagged , , | Leave a comment