Tag Archives: dubai pr agencies

Event Highlights organized by IRIS PR

Here is a snapshot of an event organised for Fike office opening in JAFZA, Dubai. Fike is a global supplier of solutions that protect people and critical assets from dangers such as fire, explosion, and over-pressurization. The event was aimed at creating awareness of Fike’s solutions, presence in the region and for networking. For integrated PR, Digital, Events and Design assignments contact us: business@irispr.net .... Read more...

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PR support to increase awareness of Epson home cinema projectors

Objectives:.... Read more...

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Creating awareness and visibility for NEZO salt: A PR & Influencer Relations case study

When we undertake work for a client we have a strategy in mind and we come up with tactics to achieve that.
Here is an example of a three month project we did for NEZO salt to create awareness of their new brand identity, health benefits of salt and how different types of salt enhances the flavour of your favourite dish.
 We collaborated with food bloggers to create recipes with NEZO, approached Dubai food industry associations for future collaborations and had  a strong media relations programme in place within the short duration of the campaign, to deliver on the communications objectives of the brand.

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Choosing the right PR and Digital agency in the UAE

PR and Digital agencies in Dubai can help you achieve your communication and business goals through a carefully crafted program. But choosing the right Public Relations or Digital Agency can be difficult. Here we highlight the main factors you should consider before finalizing a Digital or PR Agency in Dubai for regional work..... Read more...

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PR Positioning Strategies

If you thought PR was a cakewalk; think again. In Alice in Wonderland, when Alice asked the Cheshire Cat to help her find her way, it replied, “If you don’t care where you’re going, it does not make any difference which path you take”. The same applies for organizations engaging in PR without a pre-framed positioning strategy..... Read more...

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Significance and Benefits of Public Relations for Start-Ups

Aptly said by Edward Bernays, “Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance”.... Read more...

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When is it necessary to host a press conference?

Not every news announcement needs to be disseminated through a press conference. Especially in a busy city like Dubai, PR agencies have a tough time getting media to attend a press event when there are many events happening around town at the same time. So sometimes it becomes imperative to look at other means of reaching the media in a more effective manner. How does a company decide if it needs to opt for a press conference or not?.... Read more...

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A Picture’s worth: Usage of imagery in PR

In the quest to send out a press release and generate immediate coverage, most agencies and clients forget the importance of the accompanying images or lack thereof.

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Busy times for PR agencies in Dubai

Post Ramadan is a busy period for Dubai PR agencies. We had a hectic but enjoyable time in the last couple of weeks working on some amazing events. Highlight of the month was supporting our clients Panasonic and Epson at GITEX Technology Week, the region’s premier event for the ICT sector..... Read more...

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Trade Shows as a PR Tool

Participation in trade shows Continue reading

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