Tag Archives: Dubai SME

Creating awareness and visibility for NEZO salt: A PR & Influencer Relations case study

When we undertake work for a client we have a strategy in mind and we come up with tactics to achieve that.
Here is an example of a three month project we did for NEZO salt to create awareness of their new brand identity, health benefits of salt and how different types of salt enhances the flavour of your favourite dish.
 We collaborated with food bloggers to create recipes with NEZO, approached Dubai food industry associations for future collaborations and had  a strong media relations programme in place within the short duration of the campaign, to deliver on the communications objectives of the brand.

 .... Read more...

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PR Services in Dubai

The PR industry in Dubai and the region has a lot more supplementary services available than was the case ten years ago. There are media list services you can subscribe to, there are even editorial opportunities services that have been recently launched. These services are very useful for the region’s SME companies who would like to keep their PR activities in-house before they can afford to hire a PR agency. Though it is more advisable to hire an agency, with services like these and a bit of training, SMEs can test the water before taking the plunge..... Read more...

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