Tag Archives: iris pr

Significance and Benefits of Public Relations for Start-Ups

Aptly said by Edward Bernays, “Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance”.... Read more...

PR Impressions

It was interesting to talk to an ex-journalist other day who kept saying how he can never be a PR person because he does not have a slavish mentality! As a professional PR person with oodles of experience it was quite shocking to listen to his impression of PR people in the region as those who beg for coverage and manage to get coverage solely on the basis of ‘gifts’. He even spoke of PR professionals who charge clients per clip and that is his understanding of PR. It took me a while to explain to him that PR is not just about a clip, its about the messaging, the impression, the image; its not about the number of ‘hits’. It wasn’t so long ago that PR staff tracked the number of “clips” to show the client how successful their PR work was and it was the easiest metric to use to indicate success. But the Internet changed what clients now expect. If all you do today is count clips, maybe your job will get clipped..... Read more...

Business Efficiency

It was interesting to attend a Business Forum in Dubai last week organised by IMD, a global business school based in Switzerland. One of the takeaways from the session was how much lack of business efficiency can adversely impact a country’s competitiveness. This was in the context of UAE’s ranking in the IMD World Competitiveness Yearbook 2011. Though the country ranks at a high of 4 in government efficiency it lags behind in business efficiency which has pulled its ranking to 28 out of 59 countries..... Read more...

UNICEF appeals for $47.3 million to fund its relief operation in Pakistan – 1.4 million children affected by the flooding

UNICEF has appealed for $47.3 million to fund its relief operation for the millions hit by flooding in Pakistan, including an estimated 1.4 million children. Pakistan is facing the worst flooding in more than 80 years. Heavy monsoon rains have affected close to 4 million people across the country..... Read more...