Tag Archives: pr

The era of influencer and celebrity marketing

As awareness and popularity of products and services are increasingly driven by social media, there is a renewed focus on endorsements from celebrities, advocates and influencers to make the marketing campaigns more endearing to consumers. But how effective are they?.... Read more...

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Corporate scandal: PR approach

Corporate scandal, like the one Volkswagen has faced in the wake of fraudulent practices, is the worst nightmare that can strike a company as it affects its reputation, customer trust and devalues the brand. It is one of the worst nightmares a PR team or PR agency has to face..... Read more...

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When is it necessary to host a press conference?

Not every news announcement needs to be disseminated through a press conference. Especially in a busy city like Dubai, PR agencies have a tough time getting media to attend a press event when there are many events happening around town at the same time. So sometimes it becomes imperative to look at other means of reaching the media in a more effective manner. How does a company decide if it needs to opt for a press conference or not?.... Read more...

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A Picture’s worth: Usage of imagery in PR

In the quest to send out a press release and generate immediate coverage, most agencies and clients forget the importance of the accompanying images or lack thereof.

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Trade Shows as a PR Tool

Participation in trade shows Continue reading

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Building Your Relationship with Your Suppliers

The way you communicate with your suppliers and external agencies like Advertising and PR agencies, tell a lot about your company and its values. Every company should have a strategy and training programme in place to ensure communication with their suppliers is at all times respectful. All conflicts should be resolved without resorting to personal accusations and rude behaviour. PR is not just about getting coverage in the media, it also extends to your relationships with everyone who comes in contact with your brand. Your employees should not think that because they oversee the contractual terms with suppliers, they are in the dominant position and can exploit it with unreasonable demands and rude behavior..... Read more...

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An Intern’s Perspective of Working in an Agency

Here is what our intern Swaleha Calafato has to say about working in a PR agency in Dubai:.... Read more...

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Power Fuelled by Art

UAE Land Art Generator Initiative is a fantastic concept that brings together artists, engineers and scientists creating an interdisciplinary approach to clean energy. Check it out on www.landartgenerator.org.... Read more...

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