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Tag Archives: pr
Corporate scandal, like the one Volkswagen has faced in the wake of fraudulent practices, is the worst nightmare that can strike a company as it affects its reputation, customer trust and devalues the brand. It is one of the worst nightmares a PR team or PR agency has to face..... Read more...
Not every news announcement needs to be disseminated through a press conference. Especially in a busy city like Dubai, PR agencies have a tough time getting media to attend a press event when there are many events happening around town at the same time. So sometimes it becomes imperative to look at other means of reaching the media in a more effective manner. How does a company decide if it needs to opt for a press conference or not?.... Read more...
In the quest to send out a press release and generate immediate coverage, most agencies and clients forget the importance of the accompanying images or lack thereof.
The way you communicate with your suppliers and external agencies like Advertising and PR agencies, tell a lot about your company and its values. Every company should have a strategy and training programme in place to ensure communication with their suppliers is at all times respectful. All conflicts should be resolved without resorting to personal accusations and rude behaviour. PR is not just about getting coverage in the media, it also extends to your relationships with everyone who comes in contact with your brand. Your employees should not think that because they oversee the contractual terms with suppliers, they are in the dominant position and can exploit it with unreasonable demands and rude behavior..... Read more...
Here is what our intern Swaleha Calafato has to say about working in a PR agency in Dubai:.... Read more...