Tag Archives: PR ethics

PR Impressions

It was interesting to talk to an ex-journalist other day who kept saying how he can never be a PR person because he does not have a slavish mentality! As a professional PR person with oodles of experience it was quite shocking to listen to his impression of PR people in the region as those who beg for coverage and manage to get coverage solely on the basis of ‘gifts’. He even spoke of PR professionals who charge clients per clip and that is his understanding of PR. It took me a while to explain to him that PR is not just about a clip, its about the messaging, the impression, the image; its not about the number of ‘hits’. It wasn’t so long ago that PR staff tracked the number of “clips” to show the client how successful their PR work was and it was the easiest metric to use to indicate success. But the Internet changed what clients now expect. If all you do today is count clips, maybe your job will get clipped..... Read more...

Ethics in Public Relations

Ethical questions often pop up in public relations. Are PR agencies responsible for reporting on CEOs who cook their books or do they just go along for the fear of losing the account?Is it ethical to do crisis communication for a public limited company whose top management has knowingly diverted funds without asking for the approval of its shareholders? Is it ethical to manipulate news content by bribing journalists?.... Read more...