Iris PR-Public Relations Agency Dubai
Iris PR tagsArab youth bank blogs communication competitiveness crisis communication Dubai dubai pr dubai pr agencies dubai pr agency Dubai SME dubai trade show Facebook financial pr IMD iris pr iris pr dubai irispr dubai land art land art generator initiative leadership localisation Luxury marketing marketing online masdar middle east pr agency ngo pr PR agencies in Dubai pr agency pr agency dubai PR Dubai PR ethics PR spin public relations public relations agency dubai public relations agency middle east public relations agency uae public relations dubai q2 renewable energy social media Social Media Marketing uae pr agency UNICEF water saving
Error: Twitter did not respond. Please wait a few minutes and refresh this page.
Tag Archives: PR ethics
It was interesting to talk to an ex-journalist other day who kept saying how he can never be a PR person because he does not have a slavish mentality! As a professional PR person with oodles of experience it was quite shocking to listen to his impression of PR people in the region as those who beg for coverage and manage to get coverage solely on the basis of ‘gifts’. He even spoke of PR professionals who charge clients per clip and that is his understanding of PR. It took me a while to explain to him that PR is not just about a clip, its about the messaging, the impression, the image; its not about the number of ‘hits’. It wasn’t so long ago that PR staff tracked the number of “clips” to show the client how successful their PR work was and it was the easiest metric to use to indicate success. But the Internet changed what clients now expect. If all you do today is count clips, maybe your job will get clipped..... Read more...