Tag Archives: public relations

PR Positioning Strategies

If you thought PR was a cakewalk; think again. In Alice in Wonderland, when Alice asked the Cheshire Cat to help her find her way, it replied, “If you don’t care where you’re going, it does not make any difference which path you take”. The same applies for organizations engaging in PR without a pre-framed positioning strategy..... Read more...

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Significance and Benefits of Public Relations for Start-Ups

Aptly said by Edward Bernays, “Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance”.... Read more...

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Corporate scandal: PR approach

Corporate scandal, like the one Volkswagen has faced in the wake of fraudulent practices, is the worst nightmare that can strike a company as it affects its reputation, customer trust and devalues the brand. It is one of the worst nightmares a PR team or PR agency has to face..... Read more...

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A Picture’s worth: Usage of imagery in PR

In the quest to send out a press release and generate immediate coverage, most agencies and clients forget the importance of the accompanying images or lack thereof.

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Building Your Relationship with Your Suppliers

The way you communicate with your suppliers and external agencies like Advertising and PR agencies, tell a lot about your company and its values. Every company should have a strategy and training programme in place to ensure communication with their suppliers is at all times respectful. All conflicts should be resolved without resorting to personal accusations and rude behaviour. PR is not just about getting coverage in the media, it also extends to your relationships with everyone who comes in contact with your brand. Your employees should not think that because they oversee the contractual terms with suppliers, they are in the dominant position and can exploit it with unreasonable demands and rude behavior..... Read more...

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PR Impressions

It was interesting to talk to an ex-journalist other day who kept saying how he can never be a PR person because he does not have a slavish mentality! As a professional PR person with oodles of experience it was quite shocking to listen to his impression of PR people in the region as those who beg for coverage and manage to get coverage solely on the basis of ‘gifts’. He even spoke of PR professionals who charge clients per clip and that is his understanding of PR. It took me a while to explain to him that PR is not just about a clip, its about the messaging, the impression, the image; its not about the number of ‘hits’. It wasn’t so long ago that PR staff tracked the number of “clips” to show the client how successful their PR work was and it was the easiest metric to use to indicate success. But the Internet changed what clients now expect. If all you do today is count clips, maybe your job will get clipped..... Read more...

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Media Habits of MENA Youth

AUB & Issam Fares Institute survey on the media habits of MENA youth found the participants highly adept at using new media. “They spent considerable time consuming new and traditional media, but much less time producing media content. This pilot study surveyed 2,744 university and high school students in Jordan, Lebanon, and the United Arab Emirates. It asked about their media consumption and production habits and about their attitudes towards certain media..... Read more...

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Marketing Your Business Online

Below is an excerpt from an article on how to market your business online.... Read more...

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