Tag Archives: social media

The era of influencer and celebrity marketing

As awareness and popularity of products and services are increasingly driven by social media, there is a renewed focus on endorsements from celebrities, advocates and influencers to make the marketing campaigns more endearing to consumers. But how effective are they?.... Read more...

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Role of PR agencies in helping small businesses

Small businesses contribute significantly to the economy and it is not uncommon to hear of new businesses opening up in Dubai every other day. PR agencies in Dubai play a great role in helping small businesses tell their story to their audience and share their vision with the world. Those SMEs that take their communication seriously build a strong foundation to grow..... Read more...

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Trade Shows as a PR Tool

Participation in trade shows Continue reading

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Localisation in social media

Localisation is incredibly important when trying to engage your local clients through Facebook, twitter or any of the social media tools you use even though you are a global brand. One of our clients for whom we manage the Facebook page has seen a dramatic increase in the number of regional followers once we started translating Facebook posts to Arabic. There is more customer interaction and the number of comments and postings by fans have increased. One way to localise is to link your products and services to local events and make the postings more relevant and interesting. It is also important to be culturally sensitive. In a multicultural society like that of Dubai or other GCC cities it is also important to acknowledge the important events of various communities as there is a strong expatriate community here..... Read more...

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Media Habits of MENA Youth

AUB & Issam Fares Institute survey on the media habits of MENA youth found the participants highly adept at using new media. “They spent considerable time consuming new and traditional media, but much less time producing media content. This pilot study surveyed 2,744 university and high school students in Jordan, Lebanon, and the United Arab Emirates. It asked about their media consumption and production habits and about their attitudes towards certain media..... Read more...

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Marketing Your Business Online

Below is an excerpt from an article on how to market your business online.... Read more...

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Blogging as a communications tool for banks

The current environment
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