Case Studies

Pevonia Product launch
Backgound: Pevonia, a world leader in professional skincare, wanted to create awareness among Spa professionals and Beauty reporters about the launch of their new stem cell technology product being introduced in the Middle East for the first time.

Challenge: Create maximum impact for the press and spa professionals event.
The time frame to execute the event was just one week
PR Tactics: Invite key beauty and lifestyle media to the interactive event to preview and experience the new skin care product. Spa professionals were also invited to the event at Shangri La in Dubai

The guests were seated at round tables with a sample of the new product in front of them so that they could try it out while the presentation on the product was being played.

A professional spa therapist applied Pevonia stem cell product on a guest who volunteered for a facial. Her 'before' and 'after' skin was presented on screen so that media and skincare professionals could view the immediate effect the product had on minimizing ageing effects.

Results: The event was attended by over 25 Spa professionals and key media such as Al Sada, Bint Al Khaleej, Spa Fairy, 7 Days and Harayer magazine. The new product was covered by prominent publications and it resulted in more awareness of Pevonia’s key strengths.

 

IrisPR Dubai, UAE Public Relations