Case Studies


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Annual Dubai City of Gold Conference
Backgound: An international conference organised by Dubai Gold & Jewellery Group in association with Dubai Multi Commodities Centre.

Challenge: Increase visibility for the conference and highlight the challenges and opportunities facing the gold and jewellery sector

PR Tactics: Identify current topics of interest to participants and media

A press conference was held ahead of the event to announce the international line up of speakers and key topics

Pre-event interviews with select speakers highlighting the future of jewellery retail industry and changing consumer needs

Opening of the event by a high profile government representative

Actively involve the sponsors and DMCCA to raisethe profile of the event

Press office set up at the venue to enable media to do live coverage of the conference
On the ground media interviews with speakers during the event

Results: Attended by over 40 key trade and general media
Organised interviews wih Reuters, Dubai TV, Gulf News, Al Bayan, Al Khaleej and others
Pre-event and post event PR activities generated close to USD 1 million in coverage in Arabic and English media



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IrisPR Dubai, UAE Public Relations