Corporate social responsibility is one of the cornerstones of a strong leadership position in the business world. While your various financial metrics and performance statistics go a long way, the real criteria against which companies are being tested today is their desire to contribute to society.

Today, it is about what a business can contribute – and how it can meet some of the biggest social challenges facing us today.

As  a top PR agency in Dubai, Iris Public Relations specializes in helping businesses understand the power of CSR, and harness it within their own niche. CSR programmes require strategy, proper execution – and most importantly, vision. As a boutique PR agency composed of senior level and highly-experienced staff, we work in coherence with one another to help you find your vision and put it into action.

What Makes a CSR Programme successful?

A CSR programme involves much more than simply identifying a societal ill and finding a solution. Like any business initiative, a business must put its heart into the game – and to do that, it needs to begin with a business-oriented purpose, and a clear-cut mission.

Your niche and business area will provide the basis for your programme. Alongside a business-oriented purpose, a CSR programme needs data. We help your business get in touch and form a relationship with experts and community insiders on your given problems, so you can understand the depth of information available on any given issue before formulating a plan to help tackle it.

Get in touch with us to begin building your CSR programme today.