Category Archives: Crisis communication

A public relations strategy is critical during a pandemic

The Covid-19 pandemic caught businesses unaware and in their scramble for survival, many cut their public relations and communications budget overnight, without giving it a second thought. Many PR agencies in Dubai saw pr clients cut budgets immediately or disappear … Continue reading

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How To Be Productive While Working From Home

As more and more PR agencies in Dubai and the rest of the Middle East imply work from home (WFH) policies to face Coronavirus lock down, there are a few struggling with adjusting to remote work. For example, the lack … Continue reading

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Corporate scandal: PR approach

Corporate scandal, like the one Volkswagen has faced in the wake of fraudulent practices, is the worst nightmare that can strike a company as it affects its reputation, customer trust and devalues the brand. It is one of the worst … Continue reading

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How to Make the Most Out of a Bad PR Story?

Giving a positive spin to a negative story Continue reading

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