Case Studies

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Meltwater Thought Leadership

Challenge: Meltwater is a global media intelligence firm. They approached us to raise the profile of the company and also create awareness of the scope of their work.

PR Tactics: Iris PR developed a thought leadership platform for Meltwater which involved producing content on key topics related to Big Data monitoring and anlaysis and how companies can use the information to build their brands. These articles were then placed in key target publications.

The Agency also created database stories with real-time results from Meltwater software on analysis of major events in the region, such as GITEX, The UAE National Day, Dubai Shopping Festival (DSF), Dubai Summer Surprises (DSS) and even worldwide sensations such as Pokemon Go.

To gain a better understanding of Meltwater, media were also invited for Meltwater’s flagship events like Brain Food, Business Breakfast and Outside Insight conferences held in Dubai that showcased real life case studies of how businesses are using Meltwater for decision making.

Results: Since Meltwater signed up with Iris PR, the organization's profile as a media intelligence firm in the region has strengthened. With over 150 pieces of coverage in less than eight months, numerous articles and interviews with Meltwater were published in leading publications like Khaleej Times, The National, Communicate, Arabian Business, Capital Business, among others.


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IrisPR Dubai, UAE Public Relations