Case Studies

Ferrari Oman Showroom Opening
Backgound: Ferrari required PR support for the opening of its new showroom in Oman with its new importer AlFardan Automobiles.

Challenge: Create the maximum impact in a short period of time. The Agency had just 7 working days to put together the media event.

PR Tactics: Invite media to a press briefing and preview of the new showroom, followed by an official opening event for VIP customers in the evening. Arrange for interviews for Alfardan and Ferrari spokesperson with target media

Results: More than 45 media attended the event including leading newspapers, Motoring publications, Radio channels, Daily newspapers and lifestyle magazines.
Interviews were arranged with Oman Economic Review, Business Today and Times of Oman .
The event was widely covered by Omani media and more than USD 250,000 worth of coverage was generated through the event.

 

IrisPR Dubai, UAE Public Relations